SCREEN IT LIKE YOU MEAN IT + THE ONE PLEDGE

Ask | Create a full-scale campaign to get the general public to screen for Type 1 Diabetes — before they find out they have it from a medical emergency. Subsequently, create a viral pledge campaign using the influence of celebrities with personal ties to the disease state.

Art Direction and Design | Will Burnett, Olivia Browne, Ling Yeung, Tatiana Girman, Matthew Nuzzi, Bona Jeong, Nicole Oclatis, Emily Kim

Copy | Abby Belani, Michaela Berkon, Ariel Klein, Calista Requijo