THE ONE PLEDGE
Ask | Incentivize the general public to test for Type 1 Diabetes through a high-profile
influencer campaign.
Art Direction and Design | Will Burnett, Olivia Browne, Ling Yeung, Tatiana Girman, Matthew Nuzzi, Bona Jeong, Nicole Oclatis, Emily Kim
Copy | Abby Belani, Michaela Berkon, Ariel Klein, Calista Requijo
A Little Bit of an Intro…
To pair with the Screening campaign, we were asked to create a celebrity influencer campaign, using high-profile individuals with strong connections to Type 1 Diabetes. Those celebs were:
Usher (Musician), Robin Arzon (Peloton), and Adam Schefter (ESPN Sports Writer + Reporter) and wife Sharri.
This portion of the campaign is on the same site as Screening, but was also expanded into Times Square Billboard OOH + an Experiential Pop-Up event, as well as individual video shoots, alongside digital assets.
Adam + Sharri’s T1D Story
USHER’s T1D Story
Times Square Live Event
It’s not every day you have artboards at a pixel size this big. I was lucky to do layouts across the square for a billboard flood during the live event.
