LET’S DO BUTT STUFF - MERCH DESIGN

LEIGH TAYLOR WEISSMAN {TRAINER]

Ask | Leigh Taylor Weissman is a glute-focused personal trainer based in NY, and all of her programming and training focuses on the most powerful muscle in the human body: the glute. Thus, her signature phrase was born: “Let’s Do Butt Stuff”. We made some versatile merch designs to communicate exactly what she’s about.

Design | Will Burnett

SLOGAN DESIGN

Personal training is an industry of health, wellness, and aesthetics — so the phrase “Let’s Do Butt Stuff” fits right in. It pokes fun at an often overlooked way to exercise - glute first. Leigh encourages people not to be so afraid of their own butts, so splashing this phrase across merch items was a key goal. A sticker-like design with modernized 90s inspiration allowed me to put the phrase wherever we needed it. And — if we needed a standlone logo icon, we also created a logomark.

Logomark

The MERCH

Standard fitness stuff - hoodies, sweatpants, totes, and water bottles (+ everyone loves a sticker).
And of course, we had to add in a few phrases in here: “Men Do Butt Stuff Too” and “I Feel it in My [<3]”