IMFINZI

Ask | The Imfinzi Indication portfolio includes 5 indications of rare cancer. I was responsible for 2 of them — biliary tract cancer (cholangiocarcinoma) and liver cancer (unresectable hepatocellular cholangiocarcinoma). Creative asks largely surround the need for patient exposure due to lack of profile stemming from rarity of disease and communication of groundbreaking study data.

Art Direction and Design | Will Burnett, Matt Nuzzi, Olivia Browne

Copy | Michaela Berkon, Steph Donis, Alicia Miller, Kieran Alling

EDEN

Eden is Imfinzi’s first patient testimonial. Diagnosed with Biliary Tract Cancer, Eden represents a small group of patients with a rare cancer. Her inspiring story of diagnosis, hope, and continued perseverance is a small light shone onto an emerging patient population.

Mickey’s IMFINZI STORY

Similarly to Eden’s video, we also have a patient video for Mickey, who is part of our uHCC category. His story focuses on the caregiver angle, as his wife Carla is a large part of his care team. I was lead Art Supervisor on this video, working closely with producers, and editors to tell his story. This was filmed in 2024, and I was responsible for selling in locations, wardrobe, developing pre-production materials, traveling to location, doing the pre-production runthrough with the team, and then art directing on the shoot. I was then responsible for reviewing edits of the video, selecting music, overseeing color-correct, and final mixing.